THE DYNEEMA® PROJECT: AN ELITE PROGRAM FOR PREMIUM BRANDS
World’s strongest lightest fiber was discovered by chance in 1963. It took another 27 years to commercialize and bring it to market. Dyneema® is currently being used to moor oil rigs, lift buildings and stop bullets. Tomorrow it will make fabrics stronger, lighter, smarter and more durable.
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Join The Dyneema® Project and get an insight into the future of performance fabrics.
After years of working for some of the UK’s top brands, Ashley Watson set up his own label for highly functional motorcycle apparel. For his new Dyneema®-infused Eversholt motorcycle jacket, he took it on a month-long cruise across Europe.
For the past year we have been carefully curating our innovations program – The Dyneema® Project – by undertaking close collaborations with selected brands and mills. We will begin to feature our collaborations starting FW2016 as the products will be available in the market.