For the past year we have been carefully curating our innovations program – The Dyneema® Project – by undertaking close collaborations with selected brands and mills. We will begin to feature our collaborations starting FW2016 as the products will be available in the market.
• From a product / technological perspective: premium product development with true trailblazers / innovators
• From a trend/pop cultural perspective: RELEVANCE.
• Willing and able to use The Dyneema® Project labelling in product
The Dyneema® Project is an invitation-only program
Collaborations are curated by the Strategic and Creative Team at The Dyneema® Project. This team is a combination of Dyneema® management and strategic and creative partners.
For brands Tailor made consultancy, sharing of expertise, advise on which fabrics to use. Connect with best manufacturing partners, with proven track rocords in developing and producing Dyneema®-enhanced fabrics.
For mills Dyneema® fabric designers and/or engineers are available to co-develop new and innovative high-performance Dyneema® labeled fabrics.
Dyneema® is continuously developing new fibers and fabrics. Participants in The Dyneema® Project will have a sneak preview and/or first option on these new mill-developed fabrics.
Sales tools as well as Dyneema® experts are available for presentations and one-to-ones with press, sales teams and/or retail buyers to explain the properties of the product.
DSM Dyneema sells co-developed fabrics into the market. Sales tools as well as experts are available for presentations and one-to-ones with press and buyers to explain the properties and possibilities of the product.
Online videos will be produced for a number of The Dyneema® Project collaborations to highlight the creative process behind a specific fabric or product.
Collaborative promotional efforts
Dyneema® will actively support promotional activities related to collaborations within The Dyneema® Project. This can involve storytelling by means of video and social activation, digital global PR and co-branded communications in advertising, events etc.
The Dyneema® Project labels as well as a diversity of POS tools for GTM and/or retail support will be made available upon agreement.
The Dyneema® Project can provide tailor-made press releases, and will actively reach out to its network that includes the world’s best blogs, websites and press.
The Dyneema® Project collaborations will be shared on its online home: www.thedyneemaproject.com and The Dyneema® Project Facebook/Instagram and digital platforms of partners.
A continued dialogue based on a shared commitment to create successful and relevant products.