The Dyneema® Project

Forging strong connections

For the past year we have been carefully curating our innovations program – The Dyneema® Project – by undertaking close collaborations with selected brands and mills. We will begin to feature our collaborations starting FW2016 as the products will be available in the market.

Criteria for participation in The Dyneema® Project

  • From a product / technological perspective: premium product development with true trailblazers / innovators
  • From a trend/pop cultural perspective: RELEVANCE.
  • Willing and able to use The Dyneema® Project labelling in product

The Dyneema® Project is an invitation-only program

Collaborations are curated by the Strategic and Creative Team at The Dyneema® Project. This team is a combination of Dyneema® management and strategic and creative partners.

Offering of the Dyneema® Project for participating brands – a mix of elements

#1 Fabric development support

For brands Tailor made consultancy, sharing of expertise, advise on which fabrics to use. Connect with best manufacturing partners, with proven track rocords in developing and producing Dyneema®-enhanced fabrics.

For mills Dyneema® fabric designers and/or engineers are available to co-develop new and innovative high-performance Dyneema® labeled fabrics.

#2 Business support for brands

Sneak preview

Dyneema® is continuously developing new fibers and fabrics. Participants in The Dyneema® Project will have a sneak preview and/or first option on these new mill-developed fabrics.

#3 Sales support

For brands
Sales tools as well as Dyneema® experts are available for presentations and one-to-ones with press, sales teams and/or retail buyers to explain the properties of the product.

For mills
DSM Dyneema sells co-developed fabrics into the market. Sales tools as well as experts are available for presentations and one-to-ones with press and buyers to explain the properties and possibilities of the product.

#4 Communications support: storytelling in the broadest senseOnline video

Online video
Online videos will be produced for a number of The Dyneema® Project collaborations to highlight the creative process behind a specific fabric or product.

Collaborative promotional efforts
Dyneema® will actively support promotional activities related to collaborations within The Dyneema® Project. This can involve storytelling by means of video and social activation, digital global PR and co-branded communications in advertising, events etc.

#5 POS support

The Dyneema® Project labels as well as a diversity of POS tools for GTM and/or retail support will be made available upon agreement.

#6 Free publicity

The Dyneema® Project can provide tailor-made press releases, and will actively reach out to its network that includes the world’s best blogs, websites and press.

#7 The Dyneema® Project website and social media

The Dyneema® Project collaborations will be shared on its online home: and The Dyneema® Project Facebook/Instagram and digital platforms of partners.

#8 Overall partnership

A continued dialogue based on a shared commitment to create successful and relevant products