Marcel Geser - Garments of tomorrow


Based just outside of Zürich, Development Never Stops has a highly unique, “laboratory” type studio set up where they combine their vast knowledge with state-of-the-art machinery and materials to create the technical garments of tomorrow.

Please introduce yourself, tell us what you do and share with us why you do what you do.
MG: My name is Marcel Geser, I am one of the founders of Development Never Stops. Our company specializes in innovative development solutions for highly technical garments. We offer services from basic paper pattern fitting to ready made prototypes. The fundamental idea that creative work has to go hand in hand with the technical aspects is very important to us. A corresponding set-up allows us to develop full products in our own studio without being dependent on a manufacturing partner. In a global world of endless opportunity we are the ones trying to still create lasting values. The reason? We love products, we love equipment and we know how to do it.

You developed an ultralight jacket with Dyneema® composite fabric for Korean outdoor label Black Yak. What makes this jacket special?
MG: Working with Black Yak, we have the opportunity to work hand in hand with great athletes who have extreme demands. We worked on a full expedition kit for one of their athletes, a keen speed mountaineer. His approach was to summit 8000m peaks from basecamp to peak and back in one go, quick up, quick down. He had very specific needs and ideas when it came to the performance of his equipment. It needed to be light and packable but at the same time strong and reliable. His challenge to us was to make him the lightest, fully packable and waterproof emergency jacket. We made him a jacket that would fit on top of all his gear (even over his expedition down jacket) but weighed less than 50 grams.

Are there any other projects for which you have been working with Dyneema® that you can share?
MG: We are currently working on further projects with Dyneema® for Black Yak, as well as on some other ideas. However, it's too early to speak about them...

“I imagine that the combination of 'light & strong' could possibly impact the way in which anything is made”

In your eyes, how does Dyneema® differ from the rest of the options to enhance fabrics, currently on the market?
MG: The major difference to other high modulus polymers is the relative weight - strength ratio which is unbeaten. The molecular weight of Dyneema® is lighter than the one of water! Also the UV resistance is better than some of the other alternatives.

What do you imagine the impact will be on the industry now that more and more parties are discovering Dyneema®? Do you foresee any significant changes?
MG: Brands will be able to build lighter products without compromising its reliability, or even increasing it. This is a major change in possibilities. Does this matter to an average user? I don't know. But it will definitely change the way high end gear is being built.

Besides the purposes it is currently being used for, what other possibilities do you see for a material with such specific properties?
MG: Medical, military, aerospace and aviation applications immediately come to mind. Apart from that, I imagine that the combination of "light & strong" could possibly impact the way in which anything is made. I can already see that fabrics with these qualities, and especially Dyneema®, are being used more and more often. These kinds of new materials allow for a finer, more detailed architectural construction, which makes the outcome not only visually more appealing but also more sustainable. I imagine the same applies to furniture, cars etc.

And finally, can you share with us which innovations outside of your immediate professional field you are most excited about at the moment?
MG: Electric cars, and alternative energy powered engines. I love Tesla’s model S - Does anyone have a spare one? ;-)

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